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I am a visual artist and embroiderer - you can have a gander at my fine art practice here at


ilovespoon was launched in 2004, creating unique and dream-like embroidery designs. I marry a love of illustration and embroidery with a distinctive style to create beautiful and inspiring artworks, garments, objects and furniture. I doodle using a sewing machine but with thread instead. Each piece is individually embroidered freehand without an outline, allowing imagination to shape each piece. With recurring themes including nature, animals, poetry and love. My designs have an energy and personality rare to textiles (so I have been told!).

From 2006 to the present day I have collaborated extensively with Paul Smith, designing and embroidering men's and women's shoes, ties, bags, hankies and various 'special' projects. Including demonstrating in situ in Paul's stores in Japan. Other collaborations to date include, Armani Jeans, The School of Life, Nepenthes Japan, London College of Fashion, Kurious Pr, Selvedge Magazine, Janome,  Nicole Farhi, Hilton Hotel and Liberty of London.

Demonstrations & Events

I can be hired out for luxury events, pop-ups, promotional launches, educational demonstrations & children's parties. 

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